Construction/Building — March 15, 2010

PARA PAINTS and Lowe's Announce Partnership

Paint trendsetter PARA will now be available at Canadian Lowe's home improvement stores

TORONTO, March 15 /CNW/ - Lowe's Companies, Inc. and leading Canadian paint manufacturer PARA PAINTS announced today a strategic alliance, bringing PARA PAINTS to all Lowe's retail stores in Canada by mid-April 2010. This new partnership between Lowe's and PARA brings a well-known, proudly Canadian paint brand into mainstream consumer availability.

"We are thrilled to embark on this new partnership with Lowe's Canada. Their company mission for superior customer service synergizes perfectly with our mission for superior quality," says PARA PAINTS General Manager, Dennis Duda.

Lowe's will carry two major PARA sub-brands including PARA Lifestyles paint for consumer markets, and PARA Professional Precision, which caters to both consumer as well as painting contractors.

"Partnering with well-established Canadian paint brands like PARA allows us to continue our efforts to offer Canadians the best products at the best prices," says Bob Sherwood, Vice President of Merchandising for Lowe's. "By partnering with a trusted brand, we are ensuring that our customers have even more choice when it comes to choosing the right product to compliment their design and home improvement needs."

The launch of the PARA brand into Lowe's Canada will include their industry renowned home colour system with over 2150 designer shades along with PARA's Canadian Heritage Collection. The PARA colour system along with new themed colour brochures and inspiring colour coordinating idea cards will launch alongside the new paint lines later this spring.

In its 96th year, PARA PAINTS will maintain its brand's rich history and dedication to the independent dealer channel, continuing to bring colour to Canadian homes. It's colour, its personal expression, it's decorating - Canadian Style.

ABOUT PARA

Producers of premium quality architectural paints, stains, varnishes and specialty products, PARA PAINTS has been an industry leader with a steadfast commitment to quality products for the Canadian consumer since 1915. PARA Paints...bringing home colour that Canada has to offer.

ABOUT LOWE'S

With fiscal year 2009 sales of $47.2 billion, Lowe's Companies, Inc. is a FORTUNE(R) 50 company that serves approximately 15 million customers a week at more than 1,700 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit Lowes.ca.

For further information: Interviews, hi-res images and to speak with a PARA representative: christine@faulhaberpr.com or call (416) 504-0768; Lowe's Representative: abby.b.buford@lowes.com or (704) 758-3497

Print | Email