April 29, 2013
New website engages public on benefits of concrete
A new web portal has been launched to engage stakeholders and the public in discussing concrete’s sustainability and provide information on the topic.
“While concrete is literally the foundation of our communities, the extent of its contribution to sustainable development is widely underestimated,” said Michael McSweeney, president and chief executive officer of the Cement Association of Canada.
“It’s our mission to ensure Canadians have at their fingertips the information they need to appreciate both our vision for a more sustainable future as well as concrete’s immense contribution toward addressing society’s sustainability challenges, and this is what the portal is all about.”
The website www.rediscoverconcrete.ca is the collective endeavor of the Canadian Concrete Joint Sustainability Initiative members (CCJSI), a group that brings together representatives from different sectors of Canada’s cement and concrete industry to communicate and advance the industry’s significant contributions and progress toward meeting the challenges of sustainable construction.
The portal will provide content such as information on the sustainability attributes and benefits of concrete; industry strategies and key initiatives to reduce its environmental footprint; an overview of the cement and concrete manufacturing process; and an academic research on Life Cycle Assessment as well as on the use of alternative and renewable energy sources, among other information.
The Canadian cement and concrete industry generates more than $8 billion in annual sales, contributing some $2.9 billion to the country’s Gross Domestic Product. Concrete is the world’s most commonly used material after water, according to the website. The industry employs nearly 27,000 Canadians in the production and distribution of cement, concrete and concrete construction materials.
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